CLICK HERE TO ENTER THE 2013 SAMMY AWARDS
The 2012 Winners and Finalists:
Best Social Engagement Campaign
Hyundai Motor America/The Agency Inside Harte-Hanks/Hyundai Veloster
R/GA/MasterCard Cubs Pledge
WINNER: The Walt Disney Company/BLT Communications/The Muppets Fan-A-Thon
Best Social Promotion for a Product Launch
Deep Focus/Beneful Baked Delights
WINNER: Kimberly-Clark/Cottonelle/Biggs|Gilmore
NBC Universal/Universal Pictures/Ted
Best Social Creative
WINNER: Nissan North America/TBWA/Chiat Day Los Angeles/Nissan 370Z
Rockfish Interactive/White Cloud Bath Tissue-”Wendygram”
Kellogg/Biggs|Gilmore/Rice Krispies
Best Branded Social Community
WINNER: R/GA/Nike+ FuelBand
New Balance/Almighty/New Balance Nationals
Nissan North America/TBWA/Chiat Day Los Angeles/Nissan 370Z
Best Branded Viral Video
WINNER: HBO/True Blood: Immortalize Yourself
Big Fuel/Chevrolet-Sonic (Fun)
Big Fuel/Chevrolet-Sonic (Dyrdek)
Best Branded Social Game
WINNER: Self Magazine/Smerc/Live Gamer/Kontagent
Dunkin Donuts/Hill Holliday/Electronic Arts/Playfish
MediaBrix/Starcom/Samsung
Best Twitter Branding Campaign
R/GA/ NikeEpic
BumeBox/Marc Jacobs
WINNER: Fanology Social/ #PLLaywithShay, #9
Best Facebook Branding Campaign
WINNER: Nissan North America/TBWA/Chiat Day Los Angeles/Nissan 370Z
Kellogg/Biggs|Gilmore, Morningstar Farms
Best Western International/Initiative/Facebook/Gotham/Ideas Collide/Allison PR
Best Social Media Platform Innovation
Plink
WINNER: Unified
Buddy Media
Best Use of Social Media for a Cause
R/GA/Ad Council FWD: Horn of Africa Relief
Hearst Digital Media/Moxie/Cosmo Kisses for the Troops, presented by Maybelline New York/Optimedia
WINNER: Facebook/Tenthwave/Stop Bullying: Speak Up
Best Socialized Business
Best Western International/Initiative/Facebook/Gotham/Ideas Collide/Allison PR
Mobio/Zeno Group
WINNER: Move, Inc./Realtor.com
Sammy Agency of the Year
WINNER: Deep Focus
Evolution Bureau (EVB)/www.evb.com
MRY
R/GA
