The Sammy Awards honor overall excellence and breakthrough achievement in social media, marketing and advertising in the last calendar year. We’ll award the brands, agencies, publishers and platforms that are pushing our industry forward. The awards are presented by Digiday, the authority on digital media, marketing and advertising and the host of events which deliver the highest quality content and most valuable networking experiences for digital marketers, agencies, media and technology companies.
Best Branded Social Community
Best use of a social media fan page or social community to engage consumers, brand communications, and build an ongoing relationship with consumers.
Sammy Agency of the Year
Most innovative and forward thinking agency using the social medium to build their clients' brands.
Best Social Creative
Best use of social media to deliver a social creative ad unit or units.
Best Socialized Business
Most innovative business using the social medium to build its company culture and brands.Categories
Best Social Engagement Campaign
Best Social Promotion for a Product Launch
Best Social Creative
Best Branded Social Community
Best Branded Viral Video
Best Branded Social Game
Best Twitter Branding Campaign
Best Facebook Branding Campaign
Best Social Media Platform Innovation
Best Use of Social Media for a Cause
Best Socialized Business
Sammy Agency of the Year
2013 Judging Committee
- Neil Chase, consultant
- Gemma Craven, evp, New York group director, Social@Ogilvy New York
- Jarrod Dicker, director of social and mobile ad products, Time Inc.
- Tomos Evans, director of social engagement , Saatchi & Saatchi LA
- Tammy Gordon, vp, social communications & strategy, AARP
- Adam Hanft, CEO, Hanft Project
- Adam Kmiec, director, global digital marketing and social media, Campbell Soup
- Marleta Ross, vp, global digital strategy & capabilities development, Global Corporate Payments, American Express
- John Shankman, publisher, The Awl
